HubSpot Service Hub vs Zendesk: which is better? Comparison 2026
By our public methodology HubSpot Service Hub scores 73 out of 100 and Zendesk scores 71. Below: the factors and facts where they differ, each fact with its source.
Score breakdown
| HubSpot Service Hub | Zendesk | |
|---|---|---|
| Price | 90 | 54 |
| Features | 71 | 71 |
| Security and privacy | 60 | 100 |
| Track record | 62 | 58 |
Pros and cons
HubSpot Service Hub
- Low price per agent
- SOC 2 audit
- Has a permanent free plan
- Live chat for customers
Zendesk
- SOC 2 audit
- ISO 27001 certified
- Live chat for customers
- Knowledge base or help center
- No permanent free plan
- AI costs extra or starts on a higher plan
Facts side by side
| Fact | HubSpot Service Hub | Zendesk |
|---|---|---|
| Price per agent per month | $20.00 hubspot.com | $25.00 zendesk.com |
| Free plan | Yes hubspot.com | No zendesk.com |
| Free trial | Yes hubspot.com | Yes zendesk.com |
| Live chat | Yes hubspot.com | Yes zendesk.com |
| Knowledge base | Yes hubspot.com | Yes zendesk.com |
| AI in the cheapest paid plan | Not verified | No zendesk.com |
| Public API | Yes developers.hubspot.com | Yes developer.zendesk.com |
| SOC 2 report | Yes legal.hubspot.com | Yes zendesk.com |
| ISO 27001 | Not verified | Yes zendesk.com |
| GDPR data processing agreement | Yes legal.hubspot.com | Yes zendesk.com |
| Public status page | Yes status.hubspot.com | Yes status.zendesk.com |
| App Store rating | 4.7★ itunes.apple.com | 4.5★ itunes.apple.com |
| App Store ratings | 15,852 itunes.apple.com | 4,228 itunes.apple.com |
| Company headquarters | Not verified | United States zendesk.com |
| Company | HubSpot, Inc. hubspot.com | Zendesk, Inc. zendesk.com |
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