Bitly: verified facts and rating
Checked 2026-11-03
Score breakdown
73% backed by facts · How we rank
Bitly strengths and weaknesses
Pros
- Independent security certification
- Published GDPR commitment
- Single sign-on available
- Has a permanent free plan
Cons
- No custom domain on a free plan
All facts
| Fact | Value | Source | Checked |
|---|---|---|---|
| Cheapest paid plan, monthly billing | Not verified | — | |
| Free plan | Yes Yes! We offer a Free plan that lets you create up to 5 short links and 3 custom back-halves every month. | bitly.com | 2026-11-03 |
| Links on the free plan (per month, or in total where the vendor sets a lifetime limit) | 5 Yes! We offer a Free plan that lets you create up to 5 short links and 3 custom back-halves every month. | bitly.com | 2026-11-03 |
| Own custom domain on the free plan | No If you need more advanced features, Bitly’s paid plans have you covered. These plans offer increased monthly link limits, the ability to customize and brand links using your own domain, bulk link shortening, and access to detailed analytics to see how your campaigns are performing. | bitly.com | 2026-11-03 |
| Own custom domain for short links | Yes Turn any long link into a vanity URL with your own custom domain and back-half, so what you share looks polished and professional. | bitly.com | 2026-11-03 |
| Edit the destination after sharing | Yes Change where your links lead, or set them to expire automatically, without resending or reprinting anything. | bitly.com | 2026-11-03 |
| Link expiry | Yes Change where your links lead, or set them to expire automatically, without resending or reprinting anything. | bitly.com | 2026-11-03 |
| Password-protected links | Not verified | — | |
| UTM builder | Yes Add UTM parameters to your links to track your marketing campaigns and improve customer targeting. | bitly.com | 2026-11-03 |
| QR codes | Yes Dynamic QR Codes for print and packaging — update the destination anytime, no reprint needed. | bitly.com | 2026-11-03 |
| Link-in-bio page | Yes Add your link-in-bio page everywhere you share, so your most important links travel with you across every profile. | bitly.com | 2026-11-03 |
| Bulk shortening | Yes These plans offer increased monthly link limits, the ability to customize and brand links using your own domain, bulk link shortening, and access to detailed analytics to see how your campaigns are performing. | bitly.com | 2026-11-03 |
| Public API | Yes By using the Bitly API, you will exercise the full power of your links through automated link customization, mobile deep linking, and click analytics. | dev.bitly.com | 2026-11-03 |
| Two-factor authentication | Yes We recommend employing strong passwords and two-factor authentication when signing in. | bitly.com | 2026-11-03 |
| Single sign-on (SSO) | Yes Enterprise accounts can also take advantage of single sign-on (SSO) options and advanced user permissions within the platform. | bitly.com | 2026-11-03 |
| SOC 2 or ISO 27001 certification | Yes As part of that commitment, Bitly is SOC 2 compliant. | bitly.com | 2026-11-03 |
| GDPR commitment published | Yes Bitly is GDPR compliant and Swiss-US Privacy Shield certified. | bitly.com | 2026-11-03 |
| Founded | 2008 Founded in 2008 and headquartered in New York, Bitly serves brands, marketers, creators, educators, and nonprofits worldwide. | bitly.com | 2026-11-03 |
| Public status page | Not verified | — | |
| Company headquarters | United States Bitly, Inc., DPT 5006, 601 W. 26th Street, Suite 357 (3rd Floor), New York, NY 10001, the United States | bitly.com | 2026-11-03 |
| Company | Bitly, Inc. Bitly, Inc., DPT 5006, 601 W. 26th Street, Suite 357 (3rd Floor), New York, NY 10001, the United States | bitly.com | 2026-11-03 |
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