Cuttly vs Bitly: which is better? Comparison 2026

By our public methodology Cuttly scores 83 out of 100 and Bitly scores 67. Below: the factors and facts where they differ, each fact with its source.

Best URL Shorteners and Link Management Tools 2026 How we rank

3

Cuttly

83/100
5

Bitly

67/100

Score breakdown

CuttlyBitly
Price and free plan8620
Link features10088
Security and privacy67100
Track record6967

Pros and cons

Cuttly

  • Published GDPR commitment
  • Single sign-on available
  • Has a permanent free plan
  • Free plan works with your own domain

Bitly

  • Independent security certification
  • Published GDPR commitment
  • Single sign-on available
  • Has a permanent free plan
  • No custom domain on a free plan

Facts side by side

FactCuttlyBitly
Cheapest paid plan, monthly billing$12.00 cutt.lyNot verified
Free planYes cutt.lyYes bitly.com
Links on the free plan (per month, or in total where the vendor sets a lifetime limit)30 cutt.ly5 bitly.com
Own custom domain on the free planYes cutt.lyNo bitly.com
Own custom domain for short linksYes cutt.lyYes bitly.com
Edit the destination after sharingYes cutt.lyYes bitly.com
Link expiryYes cutt.lyYes bitly.com
Password-protected linksYes cutt.lyNot verified
UTM builderYes cutt.lyYes bitly.com
QR codesYes cutt.lyYes bitly.com
Link-in-bio pageYes cutt.lyYes bitly.com
Bulk shorteningYes cutt.lyYes bitly.com
Public APIYes cutt.lyYes dev.bitly.com
Two-factor authenticationYes cutt.lyYes bitly.com
Single sign-on (SSO)Yes cutt.lyYes bitly.com
SOC 2 or ISO 27001 certificationNot verifiedYes bitly.com
GDPR commitment publishedYes cutt.lyYes bitly.com
Founded2018 cutt.ly2008 bitly.com
Public status pageYes status.cutt.lyNot verified
Company headquartersPoland cutt.lyUnited States bitly.com
CompanyCuttly (Web Room Studio) cutt.lyBitly, Inc. bitly.com

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