Dub vs Bitly: which is better? Comparison 2026
By our public methodology Dub scores 71 out of 100 and Bitly scores 67. Below: the factors and facts where they differ, each fact with its source.
Score breakdown
| Dub | Bitly | |
|---|---|---|
| Price and free plan | 40 | 20 |
| Link features | 88 | 88 |
| Security and privacy | 100 | 100 |
| Track record | 51 | 67 |
Pros and cons
Dub
- Independent security certification
- Published GDPR commitment
- Single sign-on available
- Has a permanent free plan
Bitly
- Independent security certification
- Published GDPR commitment
- Single sign-on available
- Has a permanent free plan
- No custom domain on a free plan
Facts side by side
| Fact | Dub | Bitly |
|---|---|---|
| Free plan | Yes dub.co | Yes bitly.com |
| Links on the free plan (per month, or in total where the vendor sets a lifetime limit) | 25 dub.co | 5 bitly.com |
| Own custom domain on the free plan | Yes dub.co | No bitly.com |
| Own custom domain for short links | Yes dub.co | Yes bitly.com |
| Edit the destination after sharing | Yes dub.co | Yes bitly.com |
| Link expiry | Yes dub.co | Yes bitly.com |
| Password-protected links | Yes dub.co | Not verified |
| UTM builder | Yes dub.co | Yes bitly.com |
| QR codes | Yes dub.co | Yes bitly.com |
| Link-in-bio page | Not verified | Yes bitly.com |
| Bulk shortening | Yes dub.co | Yes bitly.com |
| Public API | Yes dub.co | Yes dev.bitly.com |
| Two-factor authentication | Not verified | Yes bitly.com |
| Single sign-on (SSO) | Yes dub.co | Yes bitly.com |
| SOC 2 or ISO 27001 certification | Yes dub.co | Yes bitly.com |
| GDPR commitment published | Yes dub.co | Yes bitly.com |
| Founded | 2022 dub.co | 2008 bitly.com |
| Public status page | Yes status.dub.co | Not verified |
| Company headquarters | Not verified | United States bitly.com |
| Company | Dub Technologies, Inc. dub.co | Bitly, Inc. bitly.com |
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