Rebrandly vs Bitly: which is better? Comparison 2026

By our public methodology Rebrandly scores 84 out of 100 and Bitly scores 67. Below: the factors and facts where they differ, each fact with its source.

Best URL Shorteners and Link Management Tools 2026 How we rank

2

Rebrandly

84/100
5

Bitly

67/100

Score breakdown

RebrandlyBitly
Price and free plan8120
Link features10088
Security and privacy100100
Track record3367

Pros and cons

Rebrandly

  • Independent security certification
  • Published GDPR commitment
  • Single sign-on available
  • Has a permanent free plan

Bitly

  • Independent security certification
  • Published GDPR commitment
  • Single sign-on available
  • Has a permanent free plan
  • No custom domain on a free plan

Facts side by side

FactRebrandlyBitly
Cheapest paid plan, monthly billing$16.00 rebrandly.comNot verified
Free planYes rebrandly.comYes bitly.com
Links on the free plan (per month, or in total where the vendor sets a lifetime limit)10 rebrandly.com5 bitly.com
Own custom domain on the free planYes rebrandly.comNo bitly.com
Own custom domain for short linksYes rebrandly.comYes bitly.com
Edit the destination after sharingYes rebrandly.comYes bitly.com
Link expiryYes rebrandly.comYes bitly.com
Password-protected linksYes rebrandly.comNot verified
UTM builderYes rebrandly.comYes bitly.com
QR codesYes rebrandly.comYes bitly.com
Link-in-bio pageYes rebrandly.comYes bitly.com
Bulk shorteningYes rebrandly.comYes bitly.com
Public APIYes rebrandly.comYes dev.bitly.com
Two-factor authenticationYes rebrandly.comYes bitly.com
Single sign-on (SSO)Yes rebrandly.comYes bitly.com
SOC 2 or ISO 27001 certificationYes rebrandly.comYes bitly.com
GDPR commitment publishedYes rebrandly.comYes bitly.com
FoundedNot verified2008 bitly.com
Public status pageYes status.rebrandly.comNot verified
Company headquartersNot verifiedUnited States bitly.com
CompanyNot verifiedBitly, Inc. bitly.com

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