How we rank: Social media management tools
The Score (0–100) is a weighted sum of the factors below. Each factor is the weighted average of its metrics; each metric is calculated from one published fact. Missing facts score zero, and a service is ranked only when enough of its Score is backed by facts.
A service is ranked only when at least 70% of its Score is backed by verified facts.
Price 30%
Monthly list price in USD of the cheapest paid plan with monthly billing: $0 scores 100, $100 or more scores 0 (weight 3). Annual-billing prices, promotions and discount codes are ignored; for per-channel or per-seat pricing we take the price for one channel or one seat. If the official pricing page shows the monthly price only after a script runs or in a currency chosen by our visitor location, the fact stays empty; a machine-readable pricing page the vendor links from its pricing page counts. Also how many social accounts the cheapest paid plan includes, on a logarithmic scale up to 20 (weight 1), a permanent free plan (weight 1) and how many accounts it covers, on a logarithmic scale up to 10 (weight 1). A free trial does not count as a free plan.
| Metric | Rule |
|---|---|
| Cheapest paid plan, monthly billing | Linear from 0 (100) to 100 (0) — lower is better |
| Social accounts on the cheapest paid plan | Logarithmic, full score at 20 |
| Free plan | Yes = 100, No = 0 |
| Social accounts on the free plan | Logarithmic, full score at 10 |
Engagement and teamwork 30%
A shared inbox where you reply to comments or messages from several networks (weight 2), approval workflows before posts go out (weight 1), an AI assistant that writes or rewrites posts (weight 1) and a built-in link-in-bio page (weight 1). A fact shows that the feature exists on some plan or as a paid add-on, not that the cheapest plan has it; third-party integrations are not counted.
| Metric | Rule |
|---|---|
| Shared inbox for comments and messages | Yes = 100, No = 0 |
| Approval workflows | Yes = 100, No = 0 |
| AI writing assistant | Yes = 100, No = 0 |
| Built-in link-in-bio page | Yes = 100, No = 0 |
Networks 20%
Whether the official site lists publishing to TikTok, YouTube, Pinterest, Threads and Bluesky (weight 1 each). Facebook, Instagram and LinkedIn are supported by every tool in the ranking and are not scored. X (Twitter) is not scored either: several tools sell it only as a paid add-on because of the cost of its API.
| Metric | Rule |
|---|---|
| TikTok | Yes = 100, No = 0 |
| YouTube | Yes = 100, No = 0 |
| Yes = 100, No = 0 | |
| Threads | Yes = 100, No = 0 |
| Bluesky | Yes = 100, No = 0 |
Account security and track record 20%
Two-factor authentication for user accounts (weight 1), single sign-on through SAML or another identity provider (weight 1), a SOC 2 audit of the vendor itself, not only of its cloud provider (weight 1), and how long the company has been running: 15 years or more scores 100 (weight 1).
| Metric | Rule |
|---|---|
| Two-factor authentication | Yes = 100, No = 0 |
| Single sign-on (SSO) | Yes = 100, No = 0 |
| SOC 2 audit | Yes = 100, No = 0 |
| Founded | Full score at 15+ years |