Metricool vs Sprout Social: which is better? Comparison 2026

By our public methodology Metricool scores 70 out of 100 and Sprout Social scores 68. Below: the factors and facts where they differ, each fact with its source.

Best Social Media Management Tools 2026: Compared How we rank

2

Metricool

70/100
4

Sprout Social

68/100

Score breakdown

MetricoolSprout Social
Price5410
Engagement and teamwork100100
Networks100100
Account security and track record2075

Pros and cons

Metricool

  • Reply to comments and messages in one place
  • Posts can go through approval
  • AI helps write posts
  • Own link-in-bio page

Sprout Social

  • Reply to comments and messages in one place
  • Posts can go through approval
  • AI helps write posts
  • Own link-in-bio page
  • High monthly price
  • No permanent free plan
  • Few or no free accounts

Facts side by side

FactMetricoolSprout Social
Cheapest paid plan, monthly billing$25.00 metricool.com$99.00 sproutsocial.com
Social accounts on the cheapest paid planNot verified5 sproutsocial.com
Free planYes metricool.comNo sproutsocial.com
Social accounts on the free planNot verified0 sproutsocial.com
Shared inbox for comments and messagesYes metricool.comYes sproutsocial.com
Approval workflowsYes metricool.comYes sproutsocial.com
AI writing assistantYes metricool.comYes sproutsocial.com
Built-in link-in-bio pageYes metricool.comYes sproutsocial.com
TikTokYes metricool.comYes sproutsocial.com
YouTubeYes metricool.comYes sproutsocial.com
PinterestYes metricool.comYes sproutsocial.com
ThreadsYes metricool.comYes sproutsocial.com
BlueskyYes metricool.comYes sproutsocial.com
Public APIYes metricool.comYes sproutsocial.com
Single sign-on (SSO)Not verifiedYes sproutsocial.com
SOC 2 auditNot verifiedYes sproutsocial.com
Founded2014 metricool.com2010 sproutsocial.com
Company headquartersSpain metricool.comNot verified
Companyteam.blue metricool.comNot verified

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