Buffer vs Metricool: which is better? Comparison 2026
By our public methodology Buffer scores 83 out of 100 and Metricool scores 70. Below: the factors and facts where they differ, each fact with its source.
Score breakdown
| Buffer | Metricool | |
|---|---|---|
| Price | 77 | 54 |
| Engagement and teamwork | 100 | 100 |
| Networks | 100 | 100 |
| Account security and track record | 50 | 20 |
Pros and cons
Buffer
- Low monthly price
- Reply to comments and messages in one place
- Posts can go through approval
- AI helps write posts
Metricool
- Reply to comments and messages in one place
- Posts can go through approval
- AI helps write posts
- Own link-in-bio page
Facts side by side
| Fact | Buffer | Metricool |
|---|---|---|
| Cheapest paid plan, monthly billing | $6.00 buffer.com | $25.00 metricool.com |
| Social accounts on the cheapest paid plan | 1 buffer.com | Not verified |
| Free plan | Yes buffer.com | Yes metricool.com |
| Social accounts on the free plan | 3 buffer.com | Not verified |
| Shared inbox for comments and messages | Yes buffer.com | Yes metricool.com |
| Approval workflows | Yes buffer.com | Yes metricool.com |
| AI writing assistant | Yes buffer.com | Yes metricool.com |
| Built-in link-in-bio page | Yes buffer.com | Yes metricool.com |
| TikTok | Yes buffer.com | Yes metricool.com |
| YouTube | Yes buffer.com | Yes metricool.com |
| Yes buffer.com | Yes metricool.com | |
| Threads | Yes buffer.com | Yes metricool.com |
| Bluesky | Yes buffer.com | Yes metricool.com |
| Public API | Yes buffer.com | Yes metricool.com |
| Two-factor authentication | Yes buffer.com | Not verified |
| Founded | 2010 buffer.com | 2014 metricool.com |
| Company headquarters | United States buffer.com | Spain metricool.com |
| Company | Buffer, Inc. buffer.com | team.blue metricool.com |
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