Short.io vs Rebrandly: which is better? Comparison 2026

By our public methodology Short.io scores 96 out of 100 and Rebrandly scores 84. Below: the factors and facts where they differ, each fact with its source.

Best URL Shorteners and Link Management Tools 2026 How we rank

1

Short.io

96/100
2

Rebrandly

84/100

Score breakdown

Short.ioRebrandly
Price and free plan9481
Link features100100
Security and privacy100100
Track record8233

Pros and cons

Short.io

  • Low monthly price
  • Independent security certification
  • Published GDPR commitment
  • Single sign-on available

Rebrandly

  • Independent security certification
  • Published GDPR commitment
  • Single sign-on available
  • Has a permanent free plan

Facts side by side

FactShort.ioRebrandly
Cheapest paid plan, monthly billing$5.00 short.io$16.00 rebrandly.com
Free planYes short.ioYes rebrandly.com
Links on the free plan (per month, or in total where the vendor sets a lifetime limit)1,000 short.io10 rebrandly.com
Own custom domain on the free planYes short.ioYes rebrandly.com
Own custom domain for short linksYes short.ioYes rebrandly.com
Edit the destination after sharingYes short.ioYes rebrandly.com
Link expiryYes short.ioYes rebrandly.com
Password-protected linksYes short.ioYes rebrandly.com
UTM builderYes short.ioYes rebrandly.com
QR codesYes short.ioYes rebrandly.com
Link-in-bio pageYes short.ioYes rebrandly.com
Bulk shorteningYes short.ioYes rebrandly.com
Public APIYes short.ioYes rebrandly.com
Two-factor authenticationNot verifiedYes rebrandly.com
Single sign-on (SSO)Yes short.ioYes rebrandly.com
SOC 2 or ISO 27001 certificationYes short.ioYes rebrandly.com
GDPR commitment publishedYes short.ioYes rebrandly.com
Founded2015 short.ioNot verified
Public status pageYes shortiostatus.comYes status.rebrandly.com
Company headquartersUnited States short.ioNot verified
CompanyShort.cm Inc. short.ioNot verified

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