Rebrandly vs Dub: which is better? Comparison 2026
By our public methodology Rebrandly scores 84 out of 100 and Dub scores 71. Below: the factors and facts where they differ, each fact with its source.
Score breakdown
| Rebrandly | Dub | |
|---|---|---|
| Price and free plan | 81 | 40 |
| Link features | 100 | 88 |
| Security and privacy | 100 | 100 |
| Track record | 33 | 51 |
Pros and cons
Rebrandly
- Independent security certification
- Published GDPR commitment
- Single sign-on available
- Has a permanent free plan
Dub
- Independent security certification
- Published GDPR commitment
- Single sign-on available
- Has a permanent free plan
Facts side by side
| Fact | Rebrandly | Dub |
|---|---|---|
| Cheapest paid plan, monthly billing | $16.00 rebrandly.com | Not verified |
| Free plan | Yes rebrandly.com | Yes dub.co |
| Links on the free plan (per month, or in total where the vendor sets a lifetime limit) | 10 rebrandly.com | 25 dub.co |
| Own custom domain on the free plan | Yes rebrandly.com | Yes dub.co |
| Own custom domain for short links | Yes rebrandly.com | Yes dub.co |
| Edit the destination after sharing | Yes rebrandly.com | Yes dub.co |
| Link expiry | Yes rebrandly.com | Yes dub.co |
| Password-protected links | Yes rebrandly.com | Yes dub.co |
| UTM builder | Yes rebrandly.com | Yes dub.co |
| QR codes | Yes rebrandly.com | Yes dub.co |
| Link-in-bio page | Yes rebrandly.com | Not verified |
| Bulk shortening | Yes rebrandly.com | Yes dub.co |
| Public API | Yes rebrandly.com | Yes dub.co |
| Two-factor authentication | Yes rebrandly.com | Not verified |
| Single sign-on (SSO) | Yes rebrandly.com | Yes dub.co |
| SOC 2 or ISO 27001 certification | Yes rebrandly.com | Yes dub.co |
| GDPR commitment published | Yes rebrandly.com | Yes dub.co |
| Founded | Not verified | 2022 dub.co |
| Public status page | Yes status.rebrandly.com | Yes status.dub.co |
| Company | Not verified | Dub Technologies, Inc. dub.co |
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