Google Analytics 4 pricing 2026
Every price fact we hold on Google Analytics 4, each with its source and the date we checked it, and where Google Analytics 4 stands on Price in our Web analytics tools ranking.
Google Analytics 4: price facts
| Fact | Value | Source | Checked |
|---|---|---|---|
| Price for 100,000 pageviews per month | $0.00 Standard Google Analytics is free of charge ("free of charge"); the paid Analytics 360 has no public price | marketingplatform.google.com | 2026-11-01 |
| Free plan | Yes Google Analytics gives you the tools, free of charge, to understand the customer journey | marketingplatform.google.com | 2026-11-01 |
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Price score (methodology) · Price: 1 of 11 in the Web analytics tools ranking
100/100Price score (methodology): 100/100 · How we rank
Higher price score than Google Analytics 4 (methodology)
No company in the Web analytics tools ranking has a higher price score than Google Analytics 4 under our methodology.