Google Analytics 4: verified facts and rating
Checked 2026-11-01
Score breakdown
73% backed by facts · How we rank
Google Analytics 4 against the market
The dot is the company, the line is the median of all companies in this ranking.
Price for 100,000 pageviews per month$0.00$42.00$0.00 · median $0.00
Google Analytics 4 strengths and weaknesses
Pros
- Low price for 100,000 pageviews
- Raw data export or API
- Has a permanent free plan
Cons
- Sets cookies by default
- Vendor says visitor consent is needed
All facts
| Fact | Value | Source | Checked |
|---|---|---|---|
| Price for 100,000 pageviews per month | $0.00 Standard Google Analytics is free of charge ("free of charge"); the paid Analytics 360 has no public price | marketingplatform.google.com | 2026-11-01 |
| Free plan | Yes Google Analytics gives you the tools, free of charge, to understand the customer journey | marketingplatform.google.com | 2026-11-01 |
| Works without cookies by default | No The GA4 JavaScript tags use first-party cookies to distinguish unique users as well as unique sessions from a single user (_ga, 2 years) | support.google.com | 2026-11-01 |
| Data stored in the EU | Not verified | — | |
| No consent banner needed (vendor's claim) | No Google customers need to inform users about the information being stored and give them the opportunity to grant or deny their consent | support.google.com | 2026-11-01 |
| Data export or API | Yes BigQuery Export: you can export to a free instance of BigQuery (BigQuery sandbox) | support.google.com | 2026-11-01 |
| Open source | Not verified | — | |
| Self-hosting | Not verified | — | |
| Founded | 1998 In August 1998 ... Google Inc. was officially born | about.google | 2026-11-01 |
| Tracking script size, KB (vendor's figure) | Not verified | — | |
| Company headquarters | Not verified | — | |
| Company | Not verified | — |
Compare Google Analytics 4
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