Google Analytics 4 alternatives 2026: 10 options compared by facts

Services from our Web analytics tools ranking you can choose instead of Google Analytics 4, by Score. For each one we show the factors where it beats Google Analytics 4.

Google Analytics 4: Our Score 53/100 See the full ranking

  1. 1

    GoatCounter

    80/100

    Stronger than Google Analytics 4 in: Privacy, Data ownership

    Price for 100,000 pageviews per month
    $0.00
    Free plan
    Yes
    Works without cookies by default
    Yes
    Data stored in the EU
    Not verified
  2. 2

    PostHog

    79/100

    Stronger than Google Analytics 4 in: Privacy, Data ownership

    Price for 100,000 pageviews per month
    $0.00
    Free plan
    Yes
    Works without cookies by default
    No
    Data stored in the EU
    Yes
  3. 3

    Umami

    79/100

    Stronger than Google Analytics 4 in: Privacy, Data ownership

    Price for 100,000 pageviews per month
    $0.00
    Free plan
    Yes
    Works without cookies by default
    Yes
    Data stored in the EU
    Not verified
  4. 4

    Plausible Analytics

    75/100

    Stronger than Google Analytics 4 in: Privacy, Data ownership

    Price for 100,000 pageviews per month
    $19.00
    Free plan
    No
    Works without cookies by default
    Yes
    Data stored in the EU
    Yes
  5. 5

    Simple Analytics

    73/100

    Stronger than Google Analytics 4 in: Privacy

    Price for 100,000 pageviews per month
    $22.34
    Free plan
    Yes
    Works without cookies by default
    Yes
    Data stored in the EU
    Yes
  6. 6

    Pirsch Analytics

    70/100

    Stronger than Google Analytics 4 in: Privacy, Data ownership

    Price for 100,000 pageviews per month
    $12.00
    Free plan
    No
    Works without cookies by default
    Yes
    Data stored in the EU
    Yes
  7. 7

    Amplitude

    64/100

    Stronger than Google Analytics 4 in: Privacy

    Price for 100,000 pageviews per month
    $0.00
    Free plan
    Yes
    Works without cookies by default
    No
    Data stored in the EU
    Yes
  8. 8

    Matomo

    58/100

    Stronger than Google Analytics 4 in: Privacy, Data ownership

    Price for 100,000 pageviews per month
    $42.00
    Free plan
    No
    Works without cookies by default
    No
    Data stored in the EU
    Yes
  9. 9

    Mixpanel

    57/100

    Stronger than Google Analytics 4 in: Privacy

    Price for 100,000 pageviews per month
    $0.00
    Free plan
    Yes
    Works without cookies by default
    No
    Data stored in the EU
    Yes
  10. 11

    Fathom Analytics

    50/100

    Stronger than Google Analytics 4 in: Privacy

    Price for 100,000 pageviews per month
    $15.00
    Free plan
    No
    Works without cookies by default
    Yes
    Data stored in the EU
    No