How we rank: Web analytics tools
The Score (0–100) is a weighted sum of the factors below. Each factor is the weighted average of its metrics; each metric is calculated from one published fact. Missing facts score zero, and a service is ranked only when enough of its Score is backed by facts.
A service is ranked only when at least 70% of its Score is backed by verified facts.
← Best Web Analytics Tools 2026: Independent Ranking of Google Analytics Alternatives
Price 30%
Monthly list price in USD of the cheapest plan that covers 100,000 pageviews a month with monthly billing: $0 scores 100, $50 or more scores 0 (weight 3). A free plan counts as $0 if its stated limit covers 100,000 pageviews (one pageview = one event or hit for tools that count events). Annual discounts and trials are ignored; prices in euros are converted at the ECB rate. If the price is shown only by a calculator script, the fact stays empty. Also a permanent free hosted plan, not a trial (weight 2).
| Metric | Rule |
|---|---|
| Price for 100,000 pageviews per month | Linear from 0 (100) to 50 (0) — lower is better |
| Free plan | Yes = 100, No = 0 |
Privacy 35%
Whether the tool works without cookies or other visitor identifiers by default (weight 2), whether analytics data can be stored in the European Union, by default or as a region you choose (weight 2), and whether the vendor states that its analytics can run without a cookie consent banner, by default or with a documented setting (weight 1). The last one is the vendor's own claim, not legal advice: rules differ between countries.
| Metric | Rule |
|---|---|
| Works without cookies by default | Yes = 100, No = 0 |
| Data stored in the EU | Yes = 100, No = 0 |
| No consent banner needed (vendor's claim) | Yes = 100, No = 0 |
Data ownership 25%
Whether you can take your data out — raw data export or a documented API to read your statistics, on any plan (weight 2), whether the source code is published as open source (weight 1) and whether you can run the tool on your own server (weight 1).
| Metric | Rule |
|---|---|
| Data export or API | Yes = 100, No = 0 |
| Open source | Yes = 100, No = 0 |
| Self-hosting | Yes = 100, No = 0 |
Track record 10%
How long the vendor or product has existed: 20 years or more scores 100 (weight 1). Where the vendor does not publish a founding year, we use the creation date of its official code repository.
| Metric | Rule |
|---|---|
| Founded | Full score at 20+ years |