HubSpot Service Hub vs Intercom: which is better? Comparison 2026
By our public methodology HubSpot Service Hub scores 73 out of 100 and Intercom scores 64. Below: the factors and facts where they differ, each fact with its source.
Score breakdown
| HubSpot Service Hub | Intercom | |
|---|---|---|
| Price | 90 | 47 |
| Features | 71 | 71 |
| Security and privacy | 60 | 100 |
| Track record | 62 | 25 |
Pros and cons
HubSpot Service Hub
- Low price per agent
- SOC 2 audit
- Has a permanent free plan
- Live chat for customers
Intercom
- SOC 2 audit
- ISO 27001 certified
- Live chat for customers
- Knowledge base or help center
- No permanent free plan
- AI costs extra or starts on a higher plan
Facts side by side
| Fact | HubSpot Service Hub | Intercom |
|---|---|---|
| Price per agent per month | $20.00 hubspot.com | $39.00 intercom.com |
| Free plan | Yes hubspot.com | No intercom.com |
| Free trial | Yes hubspot.com | Yes intercom.com |
| Live chat | Yes hubspot.com | Yes intercom.com |
| Knowledge base | Yes hubspot.com | Yes intercom.com |
| AI in the cheapest paid plan | Not verified | No intercom.com |
| Public API | Yes developers.hubspot.com | Yes developers.intercom.com |
| SOC 2 report | Yes legal.hubspot.com | Yes intercom.com |
| ISO 27001 | Not verified | Yes intercom.com |
| GDPR data processing agreement | Yes legal.hubspot.com | Yes intercom.com |
| Public status page | Yes status.hubspot.com | Not verified |
| App Store rating | 4.7★ itunes.apple.com | 2.1★ itunes.apple.com |
| App Store ratings | 15,852 itunes.apple.com | 173 itunes.apple.com |
| Founded | Not verified | 2011 intercom.com |
| Company headquarters | Not verified | United States intercom.com |
| Company | HubSpot, Inc. hubspot.com | Intercom, Inc. intercom.com |
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