Cosmetics and perfume stores in the UK 2026: a ranking built on verified facts

A ranking of UK chains and online retailers that sell cosmetics, skincare and perfume themselves, built only on verifiable facts from their official pages: the returns window they state, whether they name the company with its registration number, the year the business started, free delivery and from what order value, click and collect, loyalty programmes, samples and the App Store rating of their app. Boots, Superdrug, Sephora, The Perfume Shop and The Fragrance Shop are closed to automated checks or forbid them, and stay outside the ranking.

5 rankedUpdated How we rank

#CompanyWho it serves
1allbeauty7630 daysYes2004YesYesFree returns Seller named Free delivery Loyalty
2Cult Beauty6830 daysYes2008YesYesSeller named Free delivery Loyalty
3Sally Beauty6414 daysYes1972YesYesSeller named Free delivery Click and collect Loyalty
4LOOKFANTASTIC6130 daysYesNot verifiedYesNot verifiedSeller named Free delivery Click and collect
5Justmylook4414 daysYes2015YesNot verifiedSeller named Free delivery
  1. 1

    allbeauty

    76/100

    Free returns Seller named Free delivery Loyalty

    Reliability100
    Returns100
    Delivery and pickup40
    Loyalty and extras57
    Return period for online orders
    30 days
    Seller's legal entity on the website
    Yes
    In business since
    2004
    Free home delivery
    Yes
    Loyalty programme
    Yes

    Pros

    • Long period to return an online order
    • Names the seller's legal entity and registration number
    • Long-established retailer
    • Home delivery can be free

    Details Visit site ↗ 77% backed by facts

  2. 2

    Cult Beauty

    68/100

    Seller named Free delivery Loyalty

    Reliability96
    Returns75
    Delivery and pickup40
    Loyalty and extras58
    Return period for online orders
    30 days
    Seller's legal entity on the website
    Yes
    In business since
    2008
    Free home delivery
    Yes
    Loyalty programme
    Yes

    Pros

    • Long period to return an online order
    • Names the seller's legal entity and registration number
    • Long-established retailer
    • Home delivery can be free

    Details Visit site ↗ 70% backed by facts

  3. 3

    Sally Beauty

    64/100

    Seller named Free delivery Click and collect Loyalty

    Reliability100
    Returns35
    Delivery and pickup80
    Loyalty and extras40
    Return period for online orders
    14 days
    Seller's legal entity on the website
    Yes
    In business since
    1972
    Free home delivery
    Yes
    Loyalty programme
    Yes

    Pros

    • Names the seller's legal entity and registration number
    • Long-established retailer
    • Home delivery can be free
    • Online orders can be collected in a shop or pickup point

    Details Visit site ↗ 75% backed by facts

  4. 4

    LOOKFANTASTIC

    61/100

    Seller named Free delivery Click and collect

    Reliability60
    Returns75
    Delivery and pickup80
    Loyalty and extras19
    Return period for online orders
    30 days
    Seller's legal entity on the website
    Yes
    In business since
    Not verified
    Free home delivery
    Yes
    Loyalty programme
    Not verified

    Pros

    • Long period to return an online order
    • Names the seller's legal entity and registration number
    • Home delivery can be free
    • Online orders can be collected in a shop or pickup point

    Details Visit site ↗ 62% backed by facts

  5. 5

    Justmylook

    44/100

    Seller named Free delivery

    Reliability82
    Returns35
    Delivery and pickup40
    Loyalty and extras17
    Return period for online orders
    14 days
    Seller's legal entity on the website
    Yes
    In business since
    2015
    Free home delivery
    Yes
    Loyalty programme
    Not verified

    Pros

    • Names the seller's legal entity and registration number
    • Home delivery can be free
    • Well-rated app

    Details Visit site ↗ 62% backed by facts

Not ranked yet: not enough verified data

These services are known to us, but we haven't verified enough facts to rank them fairly.

Sites marked as closed refuse automated reading (403 error, captcha or a robots.txt ban). We don't bypass such protection, so we can't verify their facts and they are not ranked. This says nothing about their quality. A company can send links to its official pages to [email protected].

How we calculate the Score

25%

Reliability

Whether the website names the seller's legal entity with its registration number (in the imprint, terms or contacts), and how many years the business has been trading.

30%

Returns

How many days the store gives you to return an item of proper quality bought online (the maximum score is reached at 30 days) and whether sending it back is free.

25%

Delivery and pickup

Whether home delivery is free at least above a stated order value, whether an online order can be collected in a shop or pickup point, and how many shops the chain states.

20%

Loyalty and extras

Whether the store runs a loyalty programme, adds free samples to orders, offers gift wrapping, and how its app is rated in the App Store.

How we rank

How to choose a beauty store

  1. Check who the seller is

    Look for the seller's legal entity and registration number in the imprint, contacts or terms. Your rights are claimed from that company, not from a brand name.

  2. Read the return rules before you order

    Many stores accept only unopened, sealed items, so a perfume you opened to try may not come back. Check from when the period runs and who pays for return postage.

  3. Look at the delivery threshold

    Free delivery usually starts from an order value, and the value can differ by region or carrier. Compare it with what you actually plan to buy.

  4. Decide whether you need a shop nearby

    Click and collect saves delivery costs and lets you ask about an item in person. Online-only stores often have a wider range but no place to return an item by hand.

  5. Weigh loyalty against the total cost

    Points and discount cards pay off if you buy from one store regularly. Read how points are earned, when they expire and which goods are excluded.

  6. Ask for samples before a large purchase

    Some stores add samples to every order, or let you choose them at checkout. A sample lets you try a scent or texture without opening the full-size product.

Frequently asked questions

How long do I have to cancel an online order in the UK?

Under regulation 30 of the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013, for goods the cancellation period ends 14 days after the day the goods come into your physical possession.

When must the retailer refund me?

Where the trader has not offered to collect the goods, the refund is due within 14 days after it receives the goods back or, if earlier, after you supply evidence of having sent them back (regulation 34).

What if the item is faulty?

Under the Consumer Rights Act 2015 you have a short-term right to reject faulty goods within 30 days (section 22). After that, you are entitled to a repair or replacement, and if that fails, to a price reduction or a final right to reject (section 24).

Can I return an opened product?

It depends on the store. Among the stores we read, allbeauty takes back unopened products within 30 days and Cult Beauty asks for items in saleable condition. Read the returns page before you open anything.