How we rank: Beauty stores
The Score (0–100) is a weighted sum of the factors below. Each factor is the weighted average of its metrics; each metric is calculated from one published fact. Missing facts score zero, and a service is ranked only when enough of its Score is backed by facts.
A service is ranked only when at least 60% of its Score is backed by verified facts.
← Cosmetics and perfume stores in Germany 2026: a ranking built on verified facts
Reliability 25%
Whether the website names the seller's legal entity with its registration number (in the imprint, terms or contacts), and how many years the business has been trading.
| Metric | Rule |
|---|---|
| Seller's legal entity on the website | Yes = 100, No = 0 |
| In business since | Full score at 20+ years |
Returns 30%
How many days the store gives you to return an item of proper quality bought online (the maximum score is reached at 30 days) and whether sending it back is free.
| Metric | Rule |
|---|---|
| Return period for online orders | Linear from 0 (0) to 30 (100) |
| Free returns | Yes = 100, No = 0 |
Delivery and pickup 25%
Whether home delivery is free at least above a stated order value, whether an online order can be collected in a shop or pickup point, and how many shops the chain states.
| Metric | Rule |
|---|---|
| Free home delivery | Yes = 100, No = 0 |
| Click and collect | Yes = 100, No = 0 |
| Own shops (as stated) | Logarithmic, full score at 2,000 |
Loyalty and extras 20%
Whether the store runs a loyalty programme, adds free samples to orders, offers gift wrapping, and how its app is rated in the App Store.
| Metric | Rule |
|---|---|
| Loyalty programme | Yes = 100, No = 0 |
| Free samples with orders | Yes = 100, No = 0 |
| Gift wrapping | Yes = 100, No = 0 |
| App Store rating | 3★ = 0, 5★ = 100, damped below 100,000 ratings |