Cult Beauty vs Sally Beauty: which is better? Comparison 2026
By our public methodology Cult Beauty scores 68 out of 100 and Sally Beauty scores 64. Below: the factors and facts where they differ, each fact with its source.
Score breakdown
| Cult Beauty | Sally Beauty | |
|---|---|---|
| Reliability | 96 | 100 |
| Returns | 75 | 35 |
| Delivery and pickup | 40 | 80 |
| Loyalty and extras | 58 | 40 |
Pros and cons
Cult Beauty
- Long period to return an online order
- Names the seller's legal entity and registration number
- Long-established retailer
- Home delivery can be free
Sally Beauty
- Names the seller's legal entity and registration number
- Long-established retailer
- Home delivery can be free
- Online orders can be collected in a shop or pickup point
Facts side by side
| Fact | Cult Beauty | Sally Beauty |
|---|---|---|
| Return period for online orders | 30 days cultbeauty.co.uk | 14 days sallybeauty.co.uk |
| Seller's legal entity on the website | Yes cultbeauty.co.uk | Yes sallybeauty.co.uk |
| Registration number | Company No. 13400467 cultbeauty.co.uk | Company No. 1060763 sallybeauty.co.uk |
| In business since | 2008 cultbeauty.co.uk | 1972 find-and-update.company-information.service.gov.uk |
| Free home delivery | Yes cultbeauty.co.uk | Yes sallybeauty.co.uk |
| Free delivery from | over £30 cultbeauty.co.uk | over £40 sallybeauty.co.uk |
| Click and collect | Not verified | Yes sallybeauty.co.uk |
| Loyalty programme | Yes cultbeauty.co.uk | Yes sallybeauty.co.uk |
| App Store rating | 4.9★ itunes.apple.com | Not verified |
| App Store ratings | 27,497 itunes.apple.com | Not verified |