allbeauty vs Cult Beauty: which is better? Comparison 2026
By our public methodology allbeauty scores 76 out of 100 and Cult Beauty scores 68. Below: the factors and facts where they differ, each fact with its source.
Score breakdown
| allbeauty | Cult Beauty | |
|---|---|---|
| Reliability | 100 | 96 |
| Returns | 100 | 75 |
| Delivery and pickup | 40 | 40 |
| Loyalty and extras | 57 | 58 |
Pros and cons
allbeauty
- Long period to return an online order
- Names the seller's legal entity and registration number
- Long-established retailer
- Home delivery can be free
Cult Beauty
- Long period to return an online order
- Names the seller's legal entity and registration number
- Long-established retailer
- Home delivery can be free
Facts side by side
| Fact | allbeauty | Cult Beauty |
|---|---|---|
| Return period for online orders | 30 days allbeauty.com | 30 days cultbeauty.co.uk |
| Free returns | Yes allbeauty.com | Not verified |
| Seller's legal entity on the website | Yes allbeauty.com | Yes cultbeauty.co.uk |
| Registration number | Guernsey No. 44872 allbeauty.com | Company No. 13400467 cultbeauty.co.uk |
| In business since | 2004 allbeauty.com | 2008 cultbeauty.co.uk |
| Free home delivery | Yes allbeauty.com | Yes cultbeauty.co.uk |
| Free delivery from | over £25 allbeauty.com | over £30 cultbeauty.co.uk |
| Loyalty programme | Yes allbeauty.com | Yes cultbeauty.co.uk |
| App Store rating | 4.9★ itunes.apple.com | 4.9★ itunes.apple.com |
| App Store ratings | 7,752 itunes.apple.com | 27,497 itunes.apple.com |