Morrisons vs Iceland: which is better? Comparison 2026
By our public methodology Morrisons scores 99 out of 100 and Iceland scores 80. Below: the factors and facts where they differ, each fact with its source.
Score breakdown
| Morrisons | Iceland | |
|---|---|---|
| Reliability | 100 | 100 |
| Delivery | 100 | 100 |
| Quality promise | 100 | 100 |
| Service | 96 | 0 |
Pros and cons
Morrisons
- Names the seller's legal entity
- Promises a refund or replacement for poor quality
- Delivery can be free
- Delivers the same day
Iceland
- Names the seller's legal entity
- Promises a refund or replacement for poor quality
- Delivery can be free
- Delivers the same day
Facts side by side
| Fact | Morrisons | Iceland |
|---|---|---|
| Free delivery | Yes groceries.morrisons.com | Yes iceland.co.uk |
| Free delivery from | over £40 groceries.morrisons.com | £40 iceland.co.uk |
| Minimum order | £25 groceries.morrisons.com | £25 iceland.co.uk |
| Delivery fee | £3 small order charge on orders of £25–£40 groceries.morrisons.com | Not verified |
| Same-day delivery | Yes groceries.morrisons.com | Yes iceland.co.uk |
| Choice of delivery time | Yes groceries.morrisons.com | Yes iceland.co.uk |
| Refund for poor quality | Yes groceries.morrisons.com | Yes iceland.co.uk |
| Say over substitutes | Yes groceries.morrisons.com | Not verified |
| Click and collect | Yes groceries.morrisons.com | Not verified |
| Delivery pass or regular order | Yes groceries.morrisons.com | Not verified |
| Seller's legal entity on the website | Yes groceries.morrisons.com | Yes iceland.co.uk |
| Registration number | 358949 (Companies House) groceries.morrisons.com | 01107406 (Companies House) iceland.co.uk |
| In business since | Not verified | 1970 about.iceland.co.uk |
| App Store rating | 4.7★ itunes.apple.com | Not verified |
| App Store ratings | 48,036 itunes.apple.com | Not verified |