Iceland vs Milk & More: which is better? Comparison 2026
By our public methodology Iceland scores 80 out of 100 and Milk & More scores 65. Below: the factors and facts where they differ, each fact with its source.
Score breakdown
| Iceland | Milk & More | |
|---|---|---|
| Reliability | 100 | 100 |
| Delivery | 100 | 40 |
| Quality promise | 100 | 100 |
| Service | 0 | 43 |
Pros and cons
Iceland
- Names the seller's legal entity
- Promises a refund or replacement for poor quality
- Delivery can be free
- Delivers the same day
Milk & More
- Names the seller's legal entity
- Promises a refund or replacement for poor quality
- Delivery can be free
- Offers a delivery pass or regular orders
- Delivery time cannot be chosen
Facts side by side
| Fact | Iceland | Milk & More |
|---|---|---|
| Free delivery | Yes iceland.co.uk | Yes milkandmore.co.uk |
| Free delivery from | £40 iceland.co.uk | any order milkandmore.co.uk |
| Minimum order | £25 iceland.co.uk | none milkandmore.co.uk |
| Delivery fee | Not verified | free milkandmore.co.uk |
| Same-day delivery | Yes iceland.co.uk | Not verified |
| Choice of delivery time | Yes iceland.co.uk | No milkandmore.co.uk |
| Refund for poor quality | Yes iceland.co.uk | Yes milkandmore.co.uk |
| Delivery pass or regular order | Not verified | Yes milkandmore.co.uk |
| Seller's legal entity on the website | Yes iceland.co.uk | Yes milkandmore.co.uk |
| Registration number | 01107406 (Companies House) iceland.co.uk | 13537233 (Companies House) milkandmore.co.uk |
| In business since | 1970 about.iceland.co.uk | Not verified |
| App Store rating | Not verified | 4.5★ itunes.apple.com |
| App Store ratings | Not verified | 13,819 itunes.apple.com |