How we rank: Digital marketing agencies
The Score (0–100) is a weighted sum of the factors below. Each factor is the weighted average of its metrics; each metric is calculated from one published fact. Missing facts score zero, and a service is ranked only when enough of its Score is backed by facts.
A service is ranked only when at least 60% of its Score is backed by verified facts.
← Digital marketing agencies in Germany 2026: a fact-based ranking
Proof of work 35%
At least three public case studies naming the client, and at least one case study with measured results. An anonymous "large retailer" does not count as a named client. Results are as published by the agency.
| Metric | Rule |
|---|---|
| Case studies with named clients | Yes = 100, No = 0 |
| Case study with measured results | Yes = 100, No = 0 |
Transparency 30%
Whether a legal entity of this country is given with its registration number, prices are published, a privacy policy exists, and how many of four contact channels are listed: phone, email, form, address.
| Metric | Rule |
|---|---|
| Legal entity with registration number | Yes = 100, No = 0 |
| Published prices | Yes = 100, No = 0 |
| Privacy policy | Yes = 100, No = 0 |
| Contact channels (of 4) | Linear from 0 (0) to 4 (100) |
Confirmed credentials 15%
Partner status confirmed in the vendor's own directory, and membership confirmed on the trade association's own site. A badge on the agency's site alone does not count. Several vendor directories cannot be read automatically, so this fact often shows as not verified.
| Metric | Rule |
|---|---|
| Partner confirmed by the vendor | Yes = 100, No = 0 |
| Trade-association member | Yes = 100, No = 0 |
Experience and scale 20%
Year founded (scale up to 20 years) and stated headcount (logarithmic scale up to 1,000 people). Figures are as stated; for a group they may cover all offices.
| Metric | Rule |
|---|---|
| Year founded | Full score at 20+ years |
| Employees (stated) | Logarithmic, full score at 1,000 |