Free web analytics tools 2026: 7 with a free plan

Web analytics tools from our ranking that have a permanent free hosted plan, in Score order. Free plans limit pageviews or events, data retention or the number of sites — check the limit against your traffic, and note that a free plan is not the same as a free self-hosted edition.

Best Web Analytics Tools 2026: Independent Ranking of Google Analytics Alternatives

  1. 1

    GoatCounter

    80/100
    Price for 100,000 pageviews per month
    $0.00
    Free plan
    Yes
    Works without cookies by default
    Yes
    Data stored in the EU
    Not verified
    • Low price for 100,000 pageviews
    • No cookies by default
    • Raw data export or API
    • Has a permanent free plan
  2. 2

    PostHog

    79/100
    Price for 100,000 pageviews per month
    $0.00
    Free plan
    Yes
    Works without cookies by default
    No
    Data stored in the EU
    Yes
    • Low price for 100,000 pageviews
    • Data can be stored in the EU
    • Raw data export or API
    • Has a permanent free plan
  3. 3

    Umami

    79/100
    Price for 100,000 pageviews per month
    $0.00
    Free plan
    Yes
    Works without cookies by default
    Yes
    Data stored in the EU
    Not verified
    • Low price for 100,000 pageviews
    • No cookies by default
    • Raw data export or API
    • Has a permanent free plan
  4. 5

    Simple Analytics

    73/100
    Price for 100,000 pageviews per month
    $22.34
    Free plan
    Yes
    Works without cookies by default
    Yes
    Data stored in the EU
    Yes
    • No cookies by default
    • Data can be stored in the EU
    • Raw data export or API
    • Has a permanent free plan
  5. 7

    Amplitude

    64/100
    Price for 100,000 pageviews per month
    $0.00
    Free plan
    Yes
    Works without cookies by default
    No
    Data stored in the EU
    Yes
    • Low price for 100,000 pageviews
    • Data can be stored in the EU
    • Raw data export or API
    • Has a permanent free plan
  6. 9

    Mixpanel

    57/100
    Price for 100,000 pageviews per month
    $0.00
    Free plan
    Yes
    Works without cookies by default
    No
    Data stored in the EU
    Yes
    • Low price for 100,000 pageviews
    • Data can be stored in the EU
    • Raw data export or API
    • Has a permanent free plan
  7. 10

    Google Analytics 4

    53/100
    Price for 100,000 pageviews per month
    $0.00
    Free plan
    Yes
    Works without cookies by default
    No
    Data stored in the EU
    Not verified
    • Low price for 100,000 pageviews
    • Raw data export or API
    • Has a permanent free plan