How we rank: Email marketing services
The Score (0–100) is a weighted sum of the factors below. Each factor is the weighted average of its metrics; each metric is calculated from one published fact. Missing facts score zero, and a service is ranked only when enough of its Score is backed by facts.
A service is ranked only when at least 70% of its Score is backed by verified facts.
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Price 30%
Monthly list price in USD of the cheapest paid plan that holds 1,000 contacts, with monthly billing: $0 scores 100, $60 or more scores 0 (weight 3). If plans are sold in list-size tiers, we take the tier that includes 1,000; if a plan is priced by emails per month with no contact limit, we take its lowest tier. Annual-billing discounts and first-months promotions are ignored. If the page shows the price only after a script runs, the fact stays empty. Also a permanent free plan (weight 2) and how many contacts the free plan allows, on a logarithmic scale up to 2,500 (weight 1).
| Metric | Rule |
|---|---|
| Price for 1,000 contacts per month | Linear from 0 (100) to 60 (0) — lower is better |
| Free plan | Yes = 100, No = 0 |
| Contacts on the free plan | Logarithmic, full score at 2,500 |
Features 30%
Whether the service offers automated multi-step email workflows (weight 2), A/B testing of emails (weight 1), a landing page builder (weight 1) and a documented public API (weight 1) on any of its plans. The fact shows that a feature exists, not that the cheapest plan has it: check the note under each fact.
| Metric | Rule |
|---|---|
| Automated workflows | Yes = 100, No = 0 |
| A/B testing | Yes = 100, No = 0 |
| Landing pages | Yes = 100, No = 0 |
| Public API | Yes = 100, No = 0 |
Privacy and consent 25%
Whether the vendor offers a GDPR data processing agreement to customers (weight 2), supports double opt-in so subscribers confirm their address (weight 2) and states that subscriber data is stored in the European Union (weight 1). We record the vendor's statement; we do not audit it.
| Metric | Rule |
|---|---|
| GDPR data processing agreement | Yes = 100, No = 0 |
| Double opt-in | Yes = 100, No = 0 |
| Data stored in the EU | Yes = 100, No = 0 |
Track record 15%
How long the service has been running: 20 years or more scores 100 (weight 2), and whether it publishes a public status page with incidents (weight 1).
| Metric | Rule |
|---|---|
| Founded | Full score at 20+ years |
| Public status page | Yes = 100, No = 0 |