MailerLite vs Mailchimp: which is better? Comparison 2026

By our public methodology MailerLite scores 92 out of 100 and Mailchimp scores 79. Below: the factors and facts where they differ, each fact with its source.

Best Email Marketing Services 2026: Independent Newsletter and Automation Ranking How we rank

1

MailerLite

92/100
4

Mailchimp

79/100

Score breakdown

MailerLiteMailchimp
Price7945
Features100100
Privacy and consent10080
Track record87100

Pros and cons

MailerLite

  • Automated multi-step email workflows
  • Offers a GDPR data processing agreement
  • Supports double opt-in
  • Has a permanent free plan

Mailchimp

  • Automated multi-step email workflows
  • Offers a GDPR data processing agreement
  • Supports double opt-in
  • Has a permanent free plan
  • Subscriber data stored outside the EU

Facts side by side

FactMailerLiteMailchimp
Price for 1,000 contacts per month$19.00 mailerlite.comNot verified
Free planYes mailerlite.comYes mailchimp.com
Contacts on the free plan250 mailerlite.com250 mailchimp.com
Automated workflowsYes mailerlite.comYes mailchimp.com
A/B testingYes mailerlite.comYes mailchimp.com
Landing pagesYes mailerlite.comYes mailchimp.com
Public APIYes developers.mailerlite.comYes mailchimp.com
GDPR data processing agreementYes mailerlite.comYes mailchimp.com
Double opt-inYes mailerlite.comYes mailchimp.com
Data stored in the EUYes mailerlite.comNo mailchimp.com
Founded2010 mailerlite.com2001 mailchimp.com
Public status pageYes status.mailerlite.comYes status.mailchimp.com
Integrations (vendor's count)100 mailerlite.com300 mailchimp.com
Company headquartersNot verifiedUnited States mailchimp.com
CompanyNot verifiedIntuit Inc. mailchimp.com

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