MailerLite vs EmailOctopus: which is better? Comparison 2026
By our public methodology MailerLite scores 92 out of 100 and EmailOctopus scores 81. Below: the factors and facts where they differ, each fact with its source.
Score breakdown
| MailerLite | EmailOctopus | |
|---|---|---|
| Price | 79 | 89 |
| Features | 100 | 80 |
| Privacy and consent | 100 | 100 |
| Track record | 87 | 37 |
Pros and cons
MailerLite
- Automated multi-step email workflows
- Offers a GDPR data processing agreement
- Supports double opt-in
- Has a permanent free plan
EmailOctopus
- Automated multi-step email workflows
- Offers a GDPR data processing agreement
- Supports double opt-in
- Has a permanent free plan
Facts side by side
| Fact | MailerLite | EmailOctopus |
|---|---|---|
| Price for 1,000 contacts per month | $19.00 mailerlite.com | $13.50 emailoctopus.com |
| Free plan | Yes mailerlite.com | Yes emailoctopus.com |
| Contacts on the free plan | 250 mailerlite.com | 2,500 emailoctopus.com |
| Automated workflows | Yes mailerlite.com | Yes emailoctopus.com |
| A/B testing | Yes mailerlite.com | Not verified |
| Landing pages | Yes mailerlite.com | Yes emailoctopus.com |
| Public API | Yes developers.mailerlite.com | Yes emailoctopus.com |
| GDPR data processing agreement | Yes mailerlite.com | Yes emailoctopus.com |
| Double opt-in | Yes mailerlite.com | Yes emailoctopus.com |
| Data stored in the EU | Yes mailerlite.com | Yes emailoctopus.com |
| Founded | 2010 mailerlite.com | 2015 emailoctopus.com |
| Public status page | Yes status.mailerlite.com | Not verified |
| Integrations (vendor's count) | 100 mailerlite.com | Not verified |
| Company headquarters | Not verified | United Kingdom emailoctopus.com |
| Company | Not verified | Three Hearts Digital Ltd emailoctopus.com |
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