EmailOctopus vs Mailchimp: which is better? Comparison 2026
By our public methodology EmailOctopus scores 81 out of 100 and Mailchimp scores 79. Below: the factors and facts where they differ, each fact with its source.
Score breakdown
| EmailOctopus | Mailchimp | |
|---|---|---|
| Price | 89 | 45 |
| Features | 80 | 100 |
| Privacy and consent | 100 | 80 |
| Track record | 37 | 100 |
Pros and cons
EmailOctopus
- Automated multi-step email workflows
- Offers a GDPR data processing agreement
- Supports double opt-in
- Has a permanent free plan
Mailchimp
- Automated multi-step email workflows
- Offers a GDPR data processing agreement
- Supports double opt-in
- Has a permanent free plan
- Subscriber data stored outside the EU
Facts side by side
| Fact | EmailOctopus | Mailchimp |
|---|---|---|
| Price for 1,000 contacts per month | $13.50 emailoctopus.com | Not verified |
| Free plan | Yes emailoctopus.com | Yes mailchimp.com |
| Contacts on the free plan | 2,500 emailoctopus.com | 250 mailchimp.com |
| Automated workflows | Yes emailoctopus.com | Yes mailchimp.com |
| A/B testing | Not verified | Yes mailchimp.com |
| Landing pages | Yes emailoctopus.com | Yes mailchimp.com |
| Public API | Yes emailoctopus.com | Yes mailchimp.com |
| GDPR data processing agreement | Yes emailoctopus.com | Yes mailchimp.com |
| Double opt-in | Yes emailoctopus.com | Yes mailchimp.com |
| Data stored in the EU | Yes emailoctopus.com | No mailchimp.com |
| Founded | 2015 emailoctopus.com | 2001 mailchimp.com |
| Public status page | Not verified | Yes status.mailchimp.com |
| Integrations (vendor's count) | Not verified | 300 mailchimp.com |
| Company headquarters | United Kingdom emailoctopus.com | United States mailchimp.com |
| Company | Three Hearts Digital Ltd emailoctopus.com | Intuit Inc. mailchimp.com |
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