Klaviyo: verified facts and rating
Checked 2026-11-01
Score breakdown
79% backed by facts · How we rank
Klaviyo strengths and weaknesses
Pros
- Automated multi-step email workflows
- Offers a GDPR data processing agreement
- Supports double opt-in
- Has a permanent free plan
Cons
- Subscriber data stored outside the EU
All facts
| Fact | Value | Source | Checked |
|---|---|---|---|
| Price for 1,000 contacts per month | Not verified | — | |
| Free plan | Yes Free Plan: up to 250 active profiles, 500 email sends/month | klaviyo.com | 2026-11-01 |
| Contacts on the free plan | 250 Up to 250 active profiles | klaviyo.com | 2026-11-01 |
| Automated workflows | Yes Flows with trigger splits, conditional splits, webhooks | klaviyo.com | 2026-11-01 |
| A/B testing | Yes Yes, you can A/B test campaign emails, texts, or mobile push notifications | klaviyo.com | 2026-11-01 |
| Landing pages | Not verified | — | |
| Public API | Yes | developers.klaviyo.com | 2026-11-01 |
| GDPR data processing agreement | Yes | klaviyo.com | 2026-11-01 |
| Double opt-in | Yes With Klaviyo, enabling double opt-in takes just one click | klaviyo.com | 2026-11-01 |
| Data stored in the EU | No Data is hosted in an Amazon Web Services (AWS) data center in the United States | klaviyo.com | 2026-11-01 |
| Founded | 2012 In 2012, Klaviyo co-founders Andrew Bialecki and Ed Hallen ... | klaviyo.com | 2026-11-01 |
| Public status page | Yes | status.klaviyo.com | 2026-11-01 |
| Integrations (vendor's count) | 350 Explore all 350+ integrations | klaviyo.com | 2026-11-01 |
| Company headquarters | United States Organization address: Boston, MA, US | klaviyo.com | 2026-11-01 |
| Company | Klaviyo, Inc. | klaviyo.com | 2026-11-01 |
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