Vodafone vs SMARTY: which is better? Comparison 2026

By our public methodology Vodafone scores 83 out of 100 and SMARTY scores 71. Below: the factors and facts where they differ, each fact with its source.

Mobile operators in the UK 2026: a ranking built on verified facts How we rank

1

Vodafone

83/100
2

SMARTY

71/100

Score breakdown

VodafoneSMARTY
Network7450
Cost10093
Service6767
Transparency100100

Pros and cons

Vodafone

  • Reference tariff among the cheapest in the country
  • Commercial 5G for consumers
  • High officially stated population coverage
  • Runs its own radio network

SMARTY

  • Reference tariff among the cheapest in the country
  • Commercial 5G for consumers
  • Runs its own radio network
  • Offers eSIM to new customers
  • Human support is not 24/7

Facts side by side

FactVodafoneSMARTY
Own radio networkYes vodafone.co.ukYes smarty.co.uk
Commercial 5GYes vodafone.co.ukYes smarty.co.uk
Stated population coverage99% vodafone.co.ukNot verified
Price index (100 = cheapest in the country)100 vodafone.co.uk114 cdn.smarty.co.uk
Commercial 4GYes vodafone.co.ukYes smarty.co.uk
eSIMYes vodafone.co.ukYes smarty.co.uk
International roamingYes vodafone.co.ukYes smarty.co.uk
Self-care appYes vodafone.co.ukYes smarty.co.uk
24/7 human supportNot verifiedNo smarty.co.uk
Tariff terms publishedYes vodafone.co.ukYes cdn.smarty.co.uk
Complaints procedure publishedYes vodafone.co.ukYes smarty.co.uk

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