MAIF vs Direct Assurance: which is better? Comparison 2026
By our public methodology MAIF scores 83 out of 100 and Direct Assurance scores 81. Below: the factors and facts where they differ, each fact with its source.
Score breakdown
| MAIF | Direct Assurance | |
|---|---|---|
| Reliability | 75 | 75 |
| Service | 86 | 86 |
| Products | 83 | 67 |
| Transparency | 100 | 100 |
Pros and cons
MAIF
- Long track record as a licensed insurer
- Wide range of products for private customers
- Publishes annual financial reports
- Policies can be bought online
- No rating from a recognised agency stated on the website
Direct Assurance
- Long track record as a licensed insurer
- Publishes annual financial reports
- Policies can be bought online
- Claims can be reported online
- No rating from a recognised agency stated on the website
Facts side by side
| Fact | MAIF | Direct Assurance |
|---|---|---|
| Licensed since | 1934 entreprise.maif.fr | 1992 direct-assurance.fr |
| Buy a policy online | Yes maif.fr | Yes direct-assurance.fr |
| Rating from a rating agency | No entreprise.maif.fr | No axa.com |
| Financial reports online | Yes entreprise.maif.fr | Yes axa.com |
| Part of a group | Yes entreprise.maif.fr | Yes direct-assurance.fr |
| Report a claim online | Yes maif.fr | Yes direct-assurance.fr |
| Mobile app | Yes maif.fr | Yes direct-assurance.fr |
| 24/7 phone line | Yes maif.fr | Yes direct-assurance.fr |
| Retail lines offered (of 6) | 5 maif.fr | 4 direct-assurance.fr |
| Policy terms online | Yes maif.fr | Yes direct-assurance.fr |
| Complaints procedure published | Yes maif.fr | Yes direct-assurance.fr |
| Calculator or tariffs | Yes maif.fr | Yes direct-assurance.fr |